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Ambassador Cruise Line Cruises

58 Reviews
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Message from Ambassador Cruise Line

We are Ambassador. The premium value no-fly cruise line offering an authentic experience and the warmest welcome at sea for everyone. After a tremendously successful first year of service, we are proud to have won a Cruise Critic Editor’s Picks 2022 Award for Best Value for Money (Ocean). We provide guests with exceptional service, outstanding cuisine and amazing entertainment, alongside a host of breathtaking destinations; all for the best value. Plus, our sustainability efforts are supporting the next era of travel, both with our onboard improvements and with our charity partnerships. With Ambassador’s enhanced health and safety standards, financial protection insurance, no exchange rate worries and ABTA membership, guests sail with peace of mind guaranteed. Join one of our sailings and discover why 9 out of 10 guests recommend Ambassador!

Christian Verhounig

Christian Verhounig

CEO of Ambassador Cruise Line

About Ambassador Cruise Line Cruises

Ambassador Cruise Line launched in April 2022, the first new British cruise line in the U.K. in 12 years, with just one ship, the 1,400-passenger Ambience.

The 21-year-old vessel, which started life as Regal Princess, offers affordable no-fly cruises for the over-50s, operating from Tilbury, Essex.

A second ship, Ambition, will join the fleet in May 2023, carrying 1,200 guests in 714 cabins and 10 guest decks. Operating itineraries from Tilbury, as well as six additional UK regional departure ports including Newcastle, Dundee, Liverpool, Belfast, Bristol and Falmouth.

The 1,400-passenger Ambience was upgraded and refurbished and fitted with emission-reducing technologies that bring the ship up to the highest emissions standard in the world, according to the line. Ambience's godmother is British Olympian Sally Gunnell OBE.

In terms of onboard amenities, Ambience and Ambition both have a range of restaurants including speciality dining options, cafés, lounges, a swimming pool, the Green Sea Spa, evening entertainment and fitness facilities complemented by enrichment and lifestyle programmes.

Leisure facilities onboard Ambition include six bars and lounges -- the Cavern, Clifton Lounge, Purple Turtle Wine Bar and the Consulate, Angel and Pendennis bars.

There are two main dining rooms, Buckingham restaurant and Holywood; as well as Borough Market for more casual dining. there are also three specialty dining options -- Saffron, Lupinos Olympic Taverna and Holyrood.

The first full year programme operating until May 2023 will consist of 33 sailings visiting a total of 88 different ports, featuring the Baltics and St Petersburg, Greenland, the Arctic, and Iceland, whilst for the winter months a range of expedition style voyages will sail to the Canaries, Cuba, the Caribbean, Cape Verde and Scandinavia.

  • More about Ambassador Cruise Line

  • Who goes on Ambassador Cruise Line cruise ships?

  • Do I have to dress up on a Ambassador Cruise Line cruise?


Find Ambassador Cruise Line Cruises

Ambassador Cruise Line Cruises


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Ambassador Cruise Line Cruise Tips, Activities, and Overview

Who goes on Ambassador Cruise Line cruise ships?

Ambassador Cruise Line is predominately for the 50-plus market. All guests must be at least 18 years at the time of sailing, with the exception of multi-generational cruises where toddlers and babies 6 months + can also sail.

Do I have to dress up on a Ambassador Cruise Line cruise?

During the day, casual clothing is the norm. For the evenings on board, the daily programme suggests a dress code. There are generally two "Ambassador formal" nights on each cruise of six nights or longer where suits or dinner jacket for the gentleman are suggested and dresses or cocktail attire for the ladies.

Is everything free on Ambassador Cruise Line cruises?

Ambassador offers three drinks and gratuity packages which are an extra cost per person per night, starting from £15.95 There is a supplement to dine in the speciality restaurants on board. Shore excursions are also an additional cost.

What are Ambassador Cruise Line’s most popular activities?

Ambassador has a wide range of Enrichment and Entertainment programmes, featuring guest lecturers, celebrity speakers at the line's "In Conversation With" sessions and arts and crafts specialists.

Why go with Ambassador Cruise Line?

  • Great value -- Ambassador won Best Value Cruise Line in the Editors' Picks Awards 2022
  • No-fly -- the line operates from London Tilbury

Best for:

Ambassador Cruise Line Cruises Cruiser Reviews

COULD be so good - why can’t Ambassador fix the aircon, lifts and TV’s?

Easter services - we had not one but 2 members of the clergy on board and enjoyed an excellent programme of services over this special period in the Christian calendar.They put on “Abigail’s party” one afternoon which was superb - well done to them all.Read More
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10+ Cruises

Age 60s

Excellent Cruise with a few wrinkles

Food was generally good (did have a meal or two that wasn't impressive but that's life), the buffet was busy at times but I have seen far worse on other ships.It was the ship's first trip into cold waters and the crew were learning in the first couple of days which doors to keep closed etc.Read More
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6-10 Cruises

Age 60s

If you are in a wheelchair don't bother.

If Ambassador can sort out their issues with accessibility and refurbish the rest of the ship they have a lot of potential and I will book in the future.I've had a good old moan and despite the issues, I did enjoy my 3 weeks away.Read More
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2-5 Cruises

Age 30s

Not my best cruising experience

On one occasion we had to wait in a queue for one hour to disembark (the crew and staff were disembarking at the same time using the same exit, not a very efficient arrangement), and then left standing in the sun for another half an hour.One our deck during the cruise there were at least two incidences of rooms being flooded.Read More
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6-10 Cruises

Age 70s

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