Advertising

Cruise Critic will only accept GIF, JPG, PNG, HTML5 creatives. Please contact us for any guidance on HTML5.

Please note that all creative and tracking links must be SSL compliant

• Build and maintain the feeling of trust & quality with Cruise Critic site visitors
• CruiseCritic.com may restrict certain industries or clients from advertising on the site
• No competitive advertisers allowed
• No "Misleading" Ads
• No "Shaking" Ads
• No "Gambling" Ads
• No "Tobacco" Ads
• No "Lead Generation" Ads
• No "Automatic Downloads" Ads
• No "Sexually Explicit" Ads
• No Mimicking the Site's Ads (Look and Feel)
• No use of Cruise Critic/Trip Advisor Logo within Ads.
• No Direct solicitation of agents/personnel
• Brand Awareness surveys are not permitted on Cruise Critic - no exceptions

Cruise Critic reserves the right to reject creative or request revision if the content or design of the ad deems to be unsuitable for the site or negatively impact user experience.

• All advertising on Cruise Critic is served using DoubleClick
• Border Required: All creative must have a visible 1 pixel border
• Allowed formats: JPEG, GIF, HTML5
• Third party served tags are allowed
• Creative swapping through 3rd party tags allowed but all new creative should conform to our specs and guidelines
• If rich media creative are being added into rotation, prior approval by Cruise Critic is required
• Must include click through URLs
• Click through URLs must spawn a new browser window - spawning click-through in the same window is not allowed

Expandable Video

Skin/Wallpaper

E-Blast (Standard and Luxury) and Remarketing E-mail

E-Letter

Deal of the Week

Cruise Sails